About Us


The Sell Team Academy of Taekwondo
is the NATIONAL HEADQUARTERS for America’s oldest National Taekwondo Association, the U.S. Chung Do Kwan Association, Inc. We provide a successful system that has impacted the lives of our students in a positive way since 1967. While many other schools close after a short time in business, we continue to grow. The martial arts business is not regulated. There are no requirements for certification or credentials to open a school. This creates a REAL CONCERN for students, especially parents shopping for a good school. Injuries, neglect, unqualified teachers, low ranking (and is some cases no rank) teachers, school owners and coaches are projecting themselves as a “school” with absolutely zero creditability. One case in my hometown a young girl was stalked and accosted by the man she held high respect for as her teacher. The true stories we hear about the gross negligence and misconduct of unqualified teachers breaks my heart.

All of our Certified Instructors must qualify to carry our credentials through Instructor Training Courses, be actively involved, and pass a background check BEFORE being awarded credentials. We have developed an effective system of teaching Taekwondo that has impacted nearly 1,000,000 (a million) men, women and children since 1967. Our reputation and credentials are impeccable and reaches world-wide. Our founder, Sr. Grandmaster Edward B. Sell, www.tkd.grandmasterEdwardSell.com , has held international world titles since the early 1960’s. He was declared a Taekwondo Living Legend in 2010, is known as “The Breaking Expert,” has written several books and been featured along with his wife, Sr. Grandmaster Brenda J. Sell, www.tkdgrandmasterBrendaSell.com on television, radio and magazines. Grandmaster Brenda Sell, 9th Degree Black Belt, also holds world-titles in Taekwondo and is the highest-ranked female in Taekwondo Chung Do Kwan. Together, they held the title of highest-ranked couple in the world! The system they created focuses on the needs of the students.

While learning Taekwondo through our U.S. Chung Do Kwan System, the curriculum supports progressive leadership training. Our textbook, FORCES OF TAEKWONDO, has been a major influence in the martial arts world for over four decades. Our curriculum and philosophy is documented in this book as well as on video, DVD’s, social media, you tube, conferences and seminars. In addition, we host our own Association Tournament circuit. This allows our members to compete in a safe, secure, friendly, family environment. Many organizations just throw their students into competition that is not regulated, loose rules, favoritism, cheating, and no focus on sportsmanship. Our students are required to be respectful and good winners as well as good losers. Life does not always allow us to win. We believe consistency, commitment, and respect for yourself and others will allow every single student to become a “Winner in Life” rather than just a winner at an event.

Our National Demonstration Team, “The Sell Team” has performed at West Point Military Academy, the U.S. Air Force Academy, before Generals at the Pentagon, at U.S. military bases throughout the world, churches, prisons, and schools since 1967. Our awards, trophies, and Letters of Commendation are second to none.



We have been in business for nearly 50 years, since 1967 and are experienced in teaching children as young as 4 years old all the way to great grandparents up to 85 years old. Classes are taught by age or in some cases as “family classes.” Private lessons for Executives are also available. Originally, modern day Taekwondo was taught to older teens and adults. Very few women or children were involved. We were one of the first schools in the country to teach children under the age of 12 and have female black belts and role models. In fact, not only is the President of the Association the highest ranked woman in the world, but 2 of the 8 Grandmasters in the Association are women. Our schools are designed to include the entire family: parents, teens and children.

Classes are structured in several ways: adult only, children only, and family class (where parents can train with their children if they desire). We’ve helped students with fitness, self-defense, bullying, depression, anxiety, stress management, weight management, mobility issues, focus, and discipline. As pioneers in modern day Taekwondo we have unmatched experience in practical, educational, and leadership development.

Many adults HATE exercise, but smart people understand the value and find a form of exercise anyway. Many professionals are finding that our system is a perfect fit. Exercise with a Purpose! Goal setting, incentives and FUN! Before long, your class is over and you don’t even realize that you were exercising, it’s no longer a chore, but a welcomed challenge.

Grandmaster Sell, noticed a new trend developing in 2003. Martial arts schools and fitness centers were catering to younger and younger children. However, the programs being developed never really addressed the needs of the children, nor did they truly prepare a student for future martial arts training. With the help of a child development expert who sat on the National Early Childhood Committee out of Washington DC, in order to provide a one-of-a-kind program that would meet the needs and limitations of early childhood children, the U.S. Taekwondo Chung Do Kwan Training System developed our very own pre-school/young children program called CHUNG DO KIDS. Many programs teach everyone the same. This can be dangerous, since the emotional and physical needs are very different. Pushing a child too hard or too fast can cause learning and/or psychological problems later in life. The development needs of our 4-6 year olds are addressed and maintained in our Accredited CHUNG-DO Kids program.


Grandmaster Woon Uhm Kyu – the highest ranked man on the planet in Taekwondo, has labeled the U.S. Taekwondo Chung Do Kwan Training System “The Best of the Best”. By continuing the Old Traditions with New Ideas, we keep ourselves on the cutting edge of training and credentials in the industry while maintaining the legacy passed down from the founder of modern day Taekwondo.

The National Headquarters School operates as a Training and Educational Resource Center. Because our credentials are unparalleled in the industry, we can pass along those credentials to our members – including international credentials without necessitating a trip to Korea for testing. Our founder, Grandmaster Edward B. Sell sat on the founding board of the World Taekwondo Federation and the World Taekwondo Headquarters, the Kukkiwon in 1973. These two organizations are the premier credential authority in the entire world.

Our founder, the late Sr. Grandmaster Edward B. Sell and his wife, Sr. Grandmaster Brenda J. Sell are pioneers in modern day Taekwondo, holding world-titles. They are both included in the Kukkiwon Museum, Seoul, Korea, in recognition of their contribution to Taekwondo on a world wide scale. A partial list of their contributions and accomplishments can be found on their personal websites: www.tkd.GrandmasterEdwardSell.com and www.tkd.GrandmasterBrendaSell.com

While most schools cannot trace their lineage beyond the current instructor, the U.S. Taekwondo Chung Do Kwan Training System can trace its lineage back to the founding of modern day Taekwondo. Our system is 4th Generation! Because of this, you can be assured that the training you are receiving is the most authentic and respected Taekwondo training available.

All of our students, from the youngest to the oldest, white belt through black belt receive premier National Certification for their rank. This is very important. Credentials are proof of an accomplishment. The credibility of the issuing authority establishes not only the validity, but the quality of training.

Since there is no governing authority in martial arts to require licensing it is important that you ask questions about the certification of the Instructors and the type of certification the students receive. We have been heartbroken for families who come to us with no certification, certificates that are printed on paper in the back room with no governing authority, even falsified certificates that were not worth the paper they were written on.

The Sell Team Academy of Taekwondo is not only the National Headquarters for the U.S. Chung Do Kwan Association, but also provides consulting, leadership and personal development for school owners throughout the country. The high ranking black belts come to our school to be trained and evaluated for their next rank. Instructor Training Courses are held regularly for black belts from all parts of the country.


Our founder, Senior Grandmaster Edward B. Sell, developed our curriculum to incorporate what he had learned while stationed in Korea with the Air Force with the mindset of the average American Taekwondo student. Through this development, our curriculum has produced a superior level of excellence in our student and black belt ranks. In addition to the physical and mental training inherent to martial arts instruction, leadership and character development, goal setting and incentives are built into our programs. Our unique National Certified Instructor Training program gives our members a clearly defined path to Mastery and beyond. After black belt opportunities to go into business for yourself as a legitimate Taekwondo school is a real possibility. Our entire curriculum is documented in both print and video, which gives our students the confidence that they are learning the same information as every other student in the Association.

Having our curriculum documented in such a detailed manner also levels the playing field during our National Association Tournament Circuit, as each competitor and tournament official knows what is expected of each competitor before anyone steps into a ring.


We guarantee that you will have the tools to have a life changing experience through your Taekwondo journey by providing you with a safe, secure, friendly, family environment.

Check us out on Facebook, YouTube, www.uscdka.com or www.sellteamacademy.com Learn more about our Grandmaster at tkd.GrandmasterBrendaSell.com

Call 863.815.2467 TODAY to book your FREE Class or email us at info@sellteamacademy.com to receive a time by email.

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During this FREE trial lesson, we will evaluate your physical conditioning for safety and attitude. We also have a checklist so you can help us understand the life goals for yourself, your children, or family. Once we evaluate all of this, we help you come up with a plan. In some cases, we refer potential student to other schools because we do not feel it would be in the best interest of the potential student or our current student base. We do not tolerate any involvement in illegal drugs, alcohol or inappropriate behavior. While we do have a reputation in helping turn problem children around to good attitudes, behavior, discipline and respect, they must be willing to follow the rules and guidelines established by the school. Our goal is to be an asset to the development goals of the parents regarding their children.

We are experienced and capable to handle and screen students for their personal needs and safety.